Over 80% of Americans live in cities. Fortunately, families don’t have to leave the city to take their kids on an adventure to the forest. These new PSAs show parents and caregivers of tweens (ages 8-12) how accessible outdoor spaces are even when living an urban area. Through exploration of the green spaces and parks right in their neighborhoods, parents and their children can still feel connected to nature and ultimately create a lifelong interest in spending time in nature. Visit http://www.discovertheforest.org/ to learn more More On Discovering Nature: When kids spend time outdoors, they get the chance to explore, use their imaginations, discover wildlife, and engage in unstructured and adventurous play. Additionally, studies show they have lower stress levels, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious in the future. Unfortunately, population shifts to urban and suburban environments, an increase in scheduled activities, and a lack of awareness of—or access to—nature keep kids and families from enjoying these benefits. That’s why the Ad Council worked with the U.S. Forest Service and Burrell Communications on to launch the Discover the Forest campaign, which raises awareness about the benefits of exploring the outdoors, and encourages families to experience nature first-hand. For more information, please visit: http://po.st/DiscoverNature Smokey Bear Says Stay Connected: Visit Ad Council’s Official Blog: http://po.st/BlogAdCouncil LIKE Ad Council On Facebook: http://po.st/LikeAdCouncil Follow Ad Council On Twitter: http://po.st/FollowAdCouncil Follow Ad Council On Tumblr: http://po.st/TumblrAdCouncil Follow Ad Council On G+: http://po.st/PlusAdCouncil Follow Ad Council On Pinterest: http://po.st/PinAdCouncil Follow Ad Council On Linked In: http://po.st/LinkedinAdCouncil Sign Up For Newsletters From The Ad Council: http://po.st/SignUpAdCouncil About the Ad Council: Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society. For information, news, events, and more, please click here: http://po.st/AdCouncil It's A Short Ride | Discover The Forest | Ad Council https://www.youtube.com/user/adcouncil