University of Alabama students use Twitter to get Shaquille O'Neal to their campus for their LSU vs. Alabama match-up. The students began the campaign after the announcement that The Century Council will be working with Shaq to tape PSAs at college campuses to fight binge drinking.
Learn more about UA's "Less Than U Think" campaign to fight binge drinking: http://www.centurycouncil.org/binge-drinking/university-alabama
Learn more about the binge drinking PSA campaign with Shaq: http://www.centurycouncil.org/shaq