The Girl Scouts of the USA, an Edelman client, sought to create a PSA campaign to commemorate its 100th Anniversary in 2012. Edelman and Poptent worked together to produce two PSAs- this being one of them- for Girl Scouts to help promote the launch of ToGetHerThere (www.togetherthere.org), a Girl Scouts-powered effort. The PSAs aired in most of the largest TV markets in the U.S., as well as on social media sites as part of a broader integrated marketing communications program which included print and outdoor advertising produced by MATTER, Inc.